Founded

1991 - Sumerset, England

About

Ariel is a British motorcycle and automobile manufacturer with a long history dating back to the late 19th century. The company was originally founded in 1870 by James Starley and William Hillman as Ariel Cycle Company, specializing in bicycles. Over time, Ariel expanded its offerings to include motorcycles and, at various points in its history, automobiles as well. Ariel's foray into the automotive industry was relatively brief. In the early 20th century, the company produced a small number of automobiles, mainly in the pre-World War I era. These vehicles were often characterized by their advanced engineering and forward-thinking features. However, Ariel shifted its focus back to motorcycles due to the growing demand and success in that market. Ariel Motor Company, as it is known today, revived the Ariel brand in the early 2000s with the introduction of the Ariel Atom. The Atom gained widespread attention and acclaim for its lightweight construction, minimalist design, and blistering performance. It became renowned as a track-focused, high-performance sports car with exhilarating acceleration and exceptional handling.

Credit

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